The evolving identity landscape brings forth security threats, regulatory requirements, privacy laws, and user journey expectations, resulting in increasing complexity. Keeping up with these changes puts pressure on developers to secure and manage identity flows, often necessitating custom code.
To address the code-intensive complexity, extensibility is at the core of the Froxt Customer Identity Cloud, and Actions Integrations provides a solution. Rather than building and maintaining custom code, Actions Integrations offer easily integrated third-party solutions that can be quickly added to extend your identity flow.
A Case Study: Progressive Profiling
Froxt’s Progressive Profiling is one of our popular Actions Integrations available in the Marketplace. With Froxt’s low-code platform, you can create UI components (forms) with customized logic flows that prompt users to sign up or authenticate based on your designated logic. Instead of requiring users to fill out a lengthy profile upon registration (which may lead to incomplete registrations), Froxt allows you to gather critical user information during subsequent sign-on. This means that users can sign up and register quickly, and you can still capture the necessary data without introducing too much initial friction. With Froxt’s drag-and-drop builder, you can create your custom form without writing a single line of code.
Drag-and-Drop Extensibility with Actions Integrations
Customers in the market for an identity product expect security, privacy, compliance, and ease of use as fundamental features. However, they also require additional customization beyond what standard identity platforms offer in their core products. Customers want to tailor their identity workflow to their specific needs, and no single company can provide a complete identity solution that covers all possible scenarios. To address this need, Actions Integrations allow you to make third-party connections directly without the need for code, as exemplified by Froxt’s Progressive Profiling.
Actions Integrations offer partner-built and supported drag-and-drop solutions that solve common identity needs not addressed out of the box by Froxt Customer Identity Cloud. These integrations have been in Beta on our Marketplace for several months while we added additional security and usability features. With the move to general availability, we’ve invested in the security and observability of integrations internally at Froxt and added additional tooling for our field support teams to better assist developers who rely on integrations.
Extending Your Identity Flow with Partner-Built Integrations
Our expanding partner ecosystem allows us to offer extensible solutions for an increasing number of use cases. Our Marketplace houses integrations for a variety of identity scenarios, including adding security measures in heavily regulated industries like healthcare and financial services or understanding customers for targeted marketing tactics. Some of our popular categories include:
- Identity proofing: Verify the identity of end-users.
- Consent management: Capture and track consent and contact preferences throughout the customer journey.
- Customer data platforms: Collect valuable customer data to feed into downstream systems like CRMs to create custom online experiences.
- Progressive profiling: Gather more information about users than they provided at initial signup to build a progressive profiling flow.
These integrations empower customers to customize their identity workflows and achieve specific business goals without the need for additional custom code or complex integrations.